About Us

Soap & Basil is a brand that aims to bring back the fun in fashion! Easy breezy styles and prints that are vibrant, sustainable and inclusive. Fit for holidays by the beach or for workdays that need a dash of sass. These ethically made products are for every woman who owns her individuality and refuses to be put in no box! Our clothes have one simple goal, to celebrate you- as you are.

Meet the founder: Shreya Ajesh

Armed with a head full of technicolour dreams, fizzy, bubbling energy and a bachelor’s degree of design technology in fashion and textiles from the prestigious National Institute of Fashion Technology, Shreya founded Nyraa Arts Private Limited in 2017 and Soap & Basil in 2020. She brings to her work nearly a decade of expertise in graphics, styling and design for women’s attire as well as menwear clothing lines, for consumers and brands across the globe.  She combines her love for design, her belief in sustainable fashion and her experience , bringing to you clothes that reflect her philosophies of beauty, art, skill and fashion.